Brain Health Coaching FAQs

Question: Is coaching covered by insurance?  

Answer: Unfortunately, most insurances do not cover brain health coaching currently. However, HSA or FSA funds can often be applied. 

Question: How much does coaching cost? 

Answer: The rate for coaching is $175/session.

Question: What materials are included in brain health coaching?  

Answer: A 90-day subscription to 15 For Me®, The BCAT® Working Memory Exercise Book – Home Edition and the Brain Health 7. These are necessary resources for brain health coaching.

Question: Why are coaching sessions done in sets of 4? 

Answer: A 4-session period allows your coach time to review and set goals and identify which exercises and activities will optimize your progress. We’ve also found that 4 sessions is the minimum time frame for showing meaningful improvement. 

Question: How long do I have to do cognitive exercises?  

Answer: Just like with any other muscle, “use it or lose it” applies to the brain as well. Routine cognitive exercise should become a lifestyle for any adult or older adult wanting to protect their brain health as they age. 

Question: What can coaching do for me? 

Answer: Working with a coach on a 1:1 basis provides guidance, encouragement, and accountability for living a brain healthy lifestyle. 

Question: Who is coaching for? 

Answer: Coaching is for anyone who wants individualized support in their brain health journey, whether in the short-term for getting started, or as a long-term accountability partner. You and your coach will determine together what the best plan is for you, depending on your specific needs.

Question: What counts as a Brain Health exercise? 

Answer: For cognitive exercises to be considered to be “brain healthy”, they should focus on “working memory”. Working memory involves the ability to mentally hold and manipulate information over a short period of time. Working memory exercises must activate specific neuro circuits in the brain that are essential for brain health. 

Question: I have a loved one who would benefit from brain health coaching, but they are resistant to try. How can I encourage them to get started? 

Answer: Our coaching staff are well-versed on how to establish rapport with patients who have cognitive impairment. With that in mind, some helpful facts to share with your loved one are:  

- An active approach toward brain health is the best strategy for maintaining independence for as long as possible. If any decline has taken place, early intervention provides the most hope for slowing down further decline and possibly gaining some cognitive ground back.  

- Memory and intelligence are not the same thing. Needing support for cognition might feel like needing a tutor in school, but it’s not. It’s more like having a trainer guide you at the gym to improve and maintain your strength. 

Question: What does a typical brain health coaching session look like? 

Answer: In a typical coaching session, you and your coach will spend time checking in on progress toward brain health goals, discussing anything that might be getting in the way of those goals, and completing cognitive and centered breathing exercises together.  

Question: Are coaching sessions done virtually or in person? 

Answer: Coaching sessions can be done virtually or in person. However, in-person sessions are only available for Maryland residents currently.  

Question: My loved one really wants to do coaching, but they’re not great with technology. What do you suggest? 

Answer: Many clients are hesitant to participate in virtual coaching sessions at first and often need assistance getting set up for each appointment. Having someone nearby to log in to appointments can help ease any “tech anxiety”, when possible. We do our best to walk them through the process when in person help is not available. In our experience, most clients get comfortable with the virtual setting fairly quickly. 

Have a question that wasn’t covered here? Reach out to us at info@thebcat.com to let us know.